Before co-founding Redirect in 2004, Wendy spent 20 years at some of advertising’s legendary agencies. After tenures at Bozell, Grey Direct and OgilvyOne in New York, she moved to Salt Lake City and launched the direct marketing division for EvansGroup in 1994. Following a purchase by Publicis she became an Executive Principal and Managing Director, overseeing all direct marketing activities in the U.S. While at Publicis, she launched the Medicare Risk program for United Healthcare in 38 markets. Additional healthcare experience includes Oxford, Cigna, Cedars Sinai, St. Vincent Hospitals, Indiana Heart Institute, Texas Children’s Hospital, and a host of pharmaceutical companies.
Her passion for creating customer loyalty and delivering cost efficient results has resulted in a profitable growth for a wide range of other clients including Wells Fargo, Del Webb, 2002 Winter Olympic Games, Whirlpool, PETsMART, Nestlé, Icon Health and Fitness, Curves, and American Express.
Wendy has a B.A. from Brigham Young University, and an M.A. from Fordham University. She serves as the Vice Chair of the Arthritis Foundation, and was named one of Utah’s 50 Most Powerful Women. |
